Hello,

I'm Sarah.

👋🏽 Crafting intuitive, data-led, and accessible digital experiences that connect people with technology seamlessly.

01

Customising AI Chatbots for Multilingual Mothers' Mental Health

This project was my HCI master’s dissertation at UCL. It explores how AI chatbots can be customised to support multilingual mothers by addressing challenges in accessing mental health support in their native languages and dialects. This study underscores the importance of training large language models (LLMs) with diverse linguistic data to make mental health support more equitable and accessible for all.

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02

Enhancing Checkout Journey: A Data-Driven UX Audit

The primary objective of this audit was to evaluate the checkout experience on Tesco Mobile’s online platform, identifying key UX and UI pain points that may hinder a smooth purchasing journey. Through a structured analysis of the existing checkout flow, customer feedback, and industry best practices, the goal was to develop a strategic plan to enhance the checkout experience—ultimately improving conversion rates, reducing drop-offs, and increasing customer satisfaction.

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03

Integrated Trade-In - Research Study

This research explored user challenges in phone trade-ins for Tesco Mobile, focusing on valuation transparency, trust, and process complexity. Insights from surveys, interviews, and competitive analysis informed two trade-in user flows: a quick assessment for speed and a detailed assessment for accuracy. These findings provide a foundation for future design improvements and implementation strategies.

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04

Friendly Fashion

Friendly Fashion: Using Augmented Reality to Impact Purchasing Decisions

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05

The cinema App

Google UX design professional certificate portfolio project - Figma

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06

Think Apps

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07

Pizza Police

UX design nano-degree graduation Project - Figma

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© 2021 Sarah Elwahsh